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Guides for growing your business online

What we would explain to a client on a call, written down and organised. No filler theory.


SEO7 min read

GEO: how to get ChatGPT, Perplexity and Google to recommend your business

GEO is SEO for AI-powered search. What it is, how it differs from SEO, and seven concrete steps to get ChatGPT, Perplexity and Google to cite your business.

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Web design9 min read

What a professional website costs in 2026

Agency, freelancer, template or custom build: what each option actually includes, what you pay every year, and how to tell which one fits.

11 March 2026

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We look at your site, your rankings and your competitors, and put in writing what we would change and in what order. Whether you use it with us or on your own.